Certified Salesforce Pardot Specialist cloud architect
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The Salesforce Pardot Specialist certification is tailored for individuals with experience in Salesforce who consistently seek ways to assist their companies in maximizing the benefits of additional features and capabilities within the Pardot platform. It’s a certification that acknowledges and validates the expertise of individuals committed to extracting the full potential of Salesforce Pardot to enhance their organizations’ marketing and automation strategies. This credential reflects a continuous dedication to staying abreast of the latest advancements and leveraging them for the continued success of their companies in the realm of marketing automation.
Course Syllabus
Certified Salesforce Pardot Specialist Syllabus
Visitors and Prospects - 8%
- Describe the relationship between visitors and prospects.
- Given a scenario, apply the appropriate plan of action using Prospect Audits.
Administration - 11%
- Illustrate how to create, edit, and map fields.
- Explain the relationship between Pardot and Salesforce.
- Describe the capabilities of the Pardot Recycle Bin.
Pardot Forms, Form Handlers and Landing Pages - 20%
- Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms.
- Identify the capabilities, use cases and interpret reporting metrics for landing pages.
Lead Management - 24%
- Explain the components and use cases of an automation rule.
- Distinguish between the capabilities of, use cases for, and how to create different types of lists.
- Define the capabilities of a completion action.
- Define the capabilities of a segmentation rule.
- Define the capabilities of page actions.
- Explain what a Score measures and how scoring is managed.
- Explain what a Grade measures and how grading is managed.
- Identify the capabilities and use cases of custom redirects.
Email Marketing - 20%
- Distinguish between an Email and an Email Template.
- Given a scenario, identify the capabilities and use cases for email.
- Distinguish between the metrics collected in Pardot email reporting.
Engagement Studio - 17%
- Distinguish between the components of an engagement program.
- Explain the process of updating an engagement program including its assets.
