Cisco Collaboration Architecture Sales Essential (CCASE-700-651) Course

Cisco CCASE 700-651 Training in Coimbatore
(Cisco Collaboration Architecture Sales Essentials)
Course Overview
The Cisco Collaboration Architecture Sales Essentials (CCASE – 700-651) course is designed for professionals involved in the pre-sales, solution selling, and consultative sales of Cisco collaboration technologies. This course equips learners with the knowledge to confidently position Cisco’s collaboration architecture, discuss business value, and align Cisco solutions with customer needs across voice, video, messaging, and mobility.
At Linux Training Center, Coimbatore, our CCASE training is tailored to sales engineers, account managers, solution architects, and consultants who want to understand how to effectively engage with customers and promote Cisco’s collaboration solutions. It also prepares participants to pass the Cisco 700-651 exam, which is required to achieve the Cisco Collaboration Architecture Sales Specialist certification.
Why Cisco CCASE?
In today’s rapidly evolving business landscape, organizations demand seamless collaboration to increase productivity and agility. Cisco provides one of the most robust collaboration platforms in the industry. The CCASE 700-651 course gives professionals the strategic insights and messaging tools needed to communicate Cisco’s unique business value proposition and competitive advantage in the collaboration market.
This course bridges the gap between technical solutions and business outcomes, empowering sales professionals to engage more effectively with decision-makers.
Who Should Take This Course?
This course is ideal for:
Cisco Channel Partners and Resellers
Pre-sales Engineers and Solutions Architects
Account Managers and Sales Consultants
Business Development Professionals
IT Sales Teams involved in Unified Communications and Collaboration offerings
There are no formal prerequisites, but a general understanding of IT and business environments is beneficial.
What You Will Learn
Overview of Cisco’s Collaboration Architecture and its components
Understanding customer business challenges and how collaboration addresses them
Identifying key decision-makers and influencers in the sales cycle
Articulating Cisco’s competitive advantage in voice, video, messaging, and conferencing
Positioning Cisco Webex, CUCM, Unity Connection, IM & Presence, and endpoints
Understanding deployment models: On-premises, Cloud, and Hybrid
Addressing security, scalability, and compliance requirements in proposals
Leveraging Cisco’s ecosystem and partner offerings to maximize value
Building effective sales strategies using Cisco’s tools and case studies
This is a strategy-focused course, emphasizing real-world engagement scenarios and value-based selling techniques.
Course Highlights
Aligned with the Cisco 700-651 certification exam
Taught by industry-experienced sales and collaboration experts
Designed for both technical and non-technical professionals
Real-world customer use cases and solution mapping
Flexible learning options: online live sessions or classroom training
Ideal for individuals aiming to become Cisco Collaboration Sales Specialists
Career Opportunities
Completing this course enhances your ability to work in sales enablement, business development, collaboration solution selling, and partner account management. It strengthens your credibility when engaging with enterprise customers on digital collaboration solutions, helping to close deals and grow customer accounts.
Why Choose Linux Training Center, Coimbatore?
At Linux Training Center, we bring together sales strategy, real-world examples, and Cisco solution knowledge to equip professionals with the confidence to drive collaboration deals. Our Cisco sales training is backed by expert trainers, practical tools, and personalized coaching to ensure success both in the exam and in real-world engagements.
Cisco Collaboration Architecture Sales Essentials 700-651 Syllabus
Collaboration Solution Architecture - 30%
- Describe the current collaboration landscape
- Describe the collaboration pillars
- Describe the collaboration architecture
- Describe the team collaboration
- Describe the customer lifecycle
- Explain how to drive recurring revenue
- Explain how Cisco collaboration applications to drive partner service revenues
Simplified Licensing to Drive Sales - 13%
- Describe the components of Premises licensing
- Describe the components of Cloud licensing
- Describe the components of Hybrid licensing
Business Outcome Features and Benefits - 17%
- Explain trends and business drivers
- Explain buying centers and stakeholders
- Describe building a common business approach and use case
- Describe Cisco Collaboration architecture and business KPIs
Competition - 10%
- Explain strategies to address the competition
- Explain positioning the Cisco Collaboration architecture
Business Case - 30%
- Describe Cisco collaboration designs
- Describe mapping business requirements to solutions
- Explain collaboration architecture design examples
- Explain the service components
- Describe the tools available for building customer BOM
- Explain presenting solutions and overcoming objections
- Describe partner tools
Overview of Ordering, Smartaccounts and Webex Try and Buy - 10%
- Subscription billing platform as part of CCW
- SmartAccounts – Value to Customers and Partners
- Webex Try and Buy -Program Overview and Tools for Partners