Certified Salesforce Marketing Cloud Email Specialist Training and certification in Coimbatore

Certified Salesforce Marketing Cloud Email Specialist

Course Summary

The Salesforce Certified Marketing Cloud Email Specialist credential is designed for professionals who execute email marketing campaigns using Salesforce Marketing Cloud. This training focuses on building your expertise in email design, subscriber management, segmentation, A/B testing, email automation, and performance analytics—equipping you with the practical knowledge to deliver compelling and results-driven campaigns.

With a hands-on learning approach and real-time use cases, this course helps participants prepare for the Salesforce certification exam while building real-world skills in customer engagement, email delivery optimization, and marketing automation.

Why Choose This Course

Email remains one of the most powerful channels in digital marketing, and Salesforce Marketing Cloud is the platform of choice for enterprise campaigns. This course helps you:

  • Prepare for the Salesforce Marketing Cloud Email Specialist certification

  • Learn how to design, send, and track high-performance email campaigns

  • Use data-driven segmentation and automation tools to scale communication

  • Enhance your value in marketing, CRM, and email strategy teams

  • Gain a globally recognized credential from the world’s #1 CRM provider

Who Should Enroll

This course is ideal for:

  • Marketing professionals, coordinators, and campaign managers using Salesforce

  • Salesforce users or new admins looking to upskill in email marketing automation

  • Digital marketers aiming to specialize in CRM-based customer engagement

  • Individuals preparing for the Salesforce Email Specialist certification exam

  • Businesses that want to automate and personalize their email communications at scale

Skills You Will Gain

  • Designing, sending, and tracking targeted email campaigns

  • Creating and managing subscriber lists and data extensions

  • Segmenting audiences for personalized content delivery

  • Using Automation Studio and Email Studio for campaign execution

  • Analyzing campaign metrics to measure performance and improve engagement

Career Benefits

After completing this course, you will:

  • Be fully prepared to pass the Salesforce Certified Email Specialist exam

  • Qualify for roles such as Email Marketing Specialist, CRM Analyst, or Campaign Manager

  • Improve your ability to execute personalized, data-driven campaigns

  • Gain a competitive edge in retail, e-commerce, hospitality, telecom, and more

  • Build foundational knowledge to move into advanced roles like Marketing Cloud Developer or Consultant

Start Your Salesforce Marketing Career with Confidence

This certification is the perfect entry point for anyone looking to build a career in digital marketing and customer engagement. With our instructor-led training and real-world use cases, you’ll be ready to drive meaningful results from day one.

Get certified with Salesforce Email Specialist training at Linux Training Center, Coimbatore.

Certified Salesforce Marketing Cloud Email Specialist Syllabus

Modules

Email Marketing Best Practices: 10%
  • Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.
  • Given a customer scenario, differentiate elements of an email that can impact message deliverability.
  • Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.
    • Content Creation and Delivery: 24%
  • Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
  • Given a customer scenario, create and customize an email message to meet customers’ needs.
  • Given a customer scenario, configure send settings to meet the customer requirements.
  • Given a customer scenario, organize and manage email campaign content.
    • Marketing Automation: 26%
  • Given a customer scenario, recommend the appropriate marketing automation solution.
  • Given a customer scenario, build the appropriate Automation Studio solution.
  • Given a customer scenario, build the appropriate Journey Builder solution.
    • Subscriber and Data Management: 26%
  • Given desired output requirements, set up Data Extensions in Marketing Cloud.
  • Given a customer's business requirements, determine how to import data into Marketing Cloud.
  • Given a customer's business requirements, configure segmentation tools to model subscribers and data.
  • Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
    • Insights and Analytics: 14%
  • Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
  • Given an email campaign, describe the steps involved to analyze the performance results.
  • Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.
  • Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.

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