Pega Decisioning Consultant

Course Summary

The Pega Decisioning Consultant course focuses on the design and implementation of Next-Best-Action (NBA) strategies using Pega Customer Decision Hub (CDH). This training helps professionals leverage real-time AI, predictive analytics, and customer data to deliver personalized customer experiences across channels.

Participants will learn how to build and manage decision strategies, predictive models, segmentation rules, adaptive analytics, and campaign orchestration using the Pega CDH platform.

Why Choose This Course

Personalization and customer engagement are now strategic priorities for every modern business. With Pega’s AI-driven CDH platform, organizations can optimize interactions in real time. This course:

• Equips you with hands-on skills in designing intelligent decision strategies

• Teaches you how to use machine learning and business rules to improve targeting

• Provides real-world projects in marketing, customer retention, and cross-sell/upsell

• Prepares you to work as a Pega Decisioning Consultant or Customer Experience Specialist

• Supports your journey toward Pega Certified Decisioning Consultant (PCDC) credentials

At Linux Training Center, training is led by experienced Pega consultants and includes lab simulations aligned with enterprise use cases.

Who Should Enroll

This course is ideal for:

• Business analysts and consultants working on customer engagement solutions

• Marketing technology professionals seeking AI-powered personalization skills

• Pega professionals looking to specialize in CDH and NBA strategy

• Developers and architects working in CRM or customer journey platforms

• Individuals preparing for the Pega Decisioning Consultant (PCDC) certification

What You Will Learn

By completing this course, you’ll be able to:

• Understand the architecture and capabilities of Pega Customer Decision Hub (CDH)

• Design and implement Next-Best-Action strategies for inbound and outbound channels

• Use decisioning rules, propositions, and engagement policies

• Build and deploy predictive and adaptive models to personalize decisions

• Use AI and machine learning for offer prioritization and real-time arbitration

• Segment audiences and apply contextual relevance in campaigns

• Monitor decision performance and optimize strategies based on results

Skills You Will Gain

• Real-time customer decisioning

• Strategy configuration and prioritization

• Predictive analytics using Pega tools

• Adaptive learning and performance monitoring

• Audience segmentation and simulation testing

• Orchestrating marketing offers with engagement policies

• Use of Visual Business Director (VBD) and Prediction Studio

Career Benefits

After completing this course, you’ll be ready to:

• Take on roles such as Pega Decisioning Consultant, CDH Specialist, or Customer Experience Analyst

• Work on personalization and AI projects across banking, insurance, telecom, and retail

• Deliver customer-centric digital transformation with measurable business impact

• Prepare for PCDC certification and advanced decisioning roles

• Contribute to marketing, sales, and service teams with data-driven decision strategies

Turn Data into Decisions — Start Now

Gain the skills to drive intelligent, personalized customer engagement using Pega’s industry-leading decisioning engine. This course is your gateway to high-impact roles in marketing, AI, and customer strategy.

Limited seats available — enroll today.